About us
Most "Xinjiang tours" sold overseas are resold three times before anyone touches a steering wheel. We are the ground operator at the end of that chain — licensed in Urumqi, with our own vehicles, our own drivers and our own guides. When you book with us, there is no middleman to blame.
Ground floor, open to guests. Drop in for tea before your trip — several do.
26vehicles, serviced in-house, replaced every four years.
Not freelancers paid by commission — which is why nobody pushes you into a shop.
Four promises
These are the four complaints we hear most about other operators in China. So we wrote them into our contract.
Not one jade factory, not one carpet showroom, not one "tea ceremony". If a guide takes you to one, the trip is free.
Every ticket, shuttle and listed meal is in the number we send you. No "optional" extras sprung on you at the gate.
We publish the hours in the car for every single day before you pay. Long days are labelled long.
Xinjiang Tourism Administration licence L-XJ-102110. Every guest is covered by travel insurance from day one.
Half our staff are Muslim. Halal dining and prayer stops are the default on the southern route, not a special request.
WhatsApp, KakaoTalk or email throughout. We never ask you to install WeChat or pay through a Chinese wallet.
How we got here
Started with one minibus and two drivers, running domestic groups out of Urumqi.
Opened the Kashgar branch so the southern route could be run by people who live there.
First overseas groups from Malaysia and Singapore. Rebuilt every southern itinerary around halal dining and prayer times after listening to them.
Added Korean-speaking guides after autumn bookings from Seoul tripled.
14 vehicles, 22 staff, and over 4,200 overseas guests hosted. Still only Xinjiang. We do not sell trips anywhere else.
The people
Grew up in Yining, drove the Duku Highway before it was paved the whole way. If your itinerary needs rewriting at midnight, it is usually him doing it.
Uyghur, born in the old town, licensed guide since 2016. Knows which naan oven is worth stopping for and which restaurant your family will actually like.
Handles every enquiry from Singapore, Malaysia and Korea. Studied in Seoul, so the Korean itineraries are written, not machine-translated.
Next step
We'd rather answer your questions honestly than win a booking you'll regret. Send a message and see how we reply.